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what we do

‘la-may·oh·nayz’

LMAOnaise started in 2020 as a weekly comedy recommendations newsletter to help people through lockdown.

The flagship newsletter lives on, but now it’s so much more. It’s an online magazine. It’s a newspaper. At one point that now feels like a fever dream, it was a LIVE SHOW with a truly iconic line-up.

LMAOnaise is about the comedy we love the most. So expect to read about everything from the best new stand-ups to the wonderfully weird alternative stuff you rarely get to read about. We want to give space to those acts that the big sites and publications often leave out.

This is for those of us who can’t live without the regular laughs, and want to support the comedians who deliver them.

WINNER of the Best Entertainment & Culture Newsletter at the Media Voices Publisher Newsletter Awards 2024

Shortlisted for the Women in Journalism Georgina Henry Award at the British Journalism Awards 2023

  • Not to be dramatic but the literal future of live comedy might depend on LMAOnaise

    Kate Cheka, comedian

  • This newsletter has been an amazing discovery. Highlighting fantastic acts performing across London and beyond. It is particularly valuable in highlighting newer, emerging performers and is a highly trusted stamp of approval for anyone covered.

    Paul, reader

  • I love getting the LMAOnaise newsletter in my inbox because it helps me find new comedians, discover new nights and generally diversify and enhance my comedy consumption! It also reminds me that there are other folks who are fed up with all male or all white or all cishet line ups and it gives me hope for comedy to change and improve.

    Ruth, reader

  • What I like about LMAOnaise is that its writing genuinely understands comedy and focuses on and is deeply rooted in the new and exciting. It’s a refreshing antidote to the old guard and a great addition to the alt comedy ecosystem in the UK.

    Alex, reader

  • With LMAOnaise, Zoe is changing things for the better, challenging the hegemony of existing critics and comedy websites, shining a light on a range of diverse and underappreciated performers, and creating a kinder approach to reviewing.

    Rachael Healy, journalist

  • LMAOnaise is one of the few comedy publications that is inclusive, diverse and does not sexualise or discriminate against anyone. It feeds a really important part of the live comedy industry.

    Georgina Thomas, comedian

  • The LMAOnaise newsletter and website is the only place I feel I can get recommendations on alternative comedy content I’m actually going to enjoy! I trust your opinion and you’re an engaging writer so I never skip a word.

    Angela Pearson, PR

  • You always let me know about a whole diverse range of comedy that honestly I’m not sure how I’d hear about otherwise?!

    Amy, reader

  • I love how inclusive it is – catering for different tastes and championing smaller names. It’s a ray of sunshine in my inbox.

    Nancy, reader

  • I've loved reading LMAOnaise, it represents and gets the alternative comedy scene in a way mainstream comedy review sites just don't. Not only that, but it is a space for positivity, actively supporting newer acts and holds amazing values when it comes to inclusivity. I'm so glad to have discovered this gem of a newsletter.

    Nadine, reader

  • LMAOnaise provides a vital service to an under-served section of the performing arts world and gives vital exposure to developing artists, as well as playing a key role in connecting developing comics from a diverse background to form a community that supports and nurtures their development.

    Charlie Ralph, BIGHEAD Comedy

  • As a performer, it’s so nice to know that lovely people, with great taste, will be aware of the work that I’m putting on. LMAOnaise’s published words about my own work got me opportunities I wouldn’t have otherwise had, and made me feel seen as a creator, from someone whose opinion I really trust.

    Christian Brighty, comedian

  • LMAOnaise offers a different perspective from some of the larger comedy sites. I see faces that reflect diversity in both comedy and background, and there is more transparency and positivity in the tone of writing.

    Jasmine Darling, comedian

  • LMAOnaise is the only sane comedy publication. It’s brilliant, inclusive, and uplifts voices of the weird and wonderful as only an erudite paper could.

    Queenie Miller, scripted comedy development producer at Hat Trick

  • Supportive and constructive, the scaffolding of the comedy landscape

    Alison Spittle, comedian

house rules

LMAOnaise aims to be a welcoming space to talk about the comedy we love. For this reason, we have some rules and regulations:

  • Live comedy has historically been, and can still be, pretty hostile to women, queer people, people of colour…not straight white men basically. This is why we make a point of being explicit, not implicit, in how important it is to make extra space for these voices.

  • We don’t love the reliance on star ratings in reviewing the arts. We are of the belief that you can’t boil humour down to a points system, and rating a comedy show out of five doesn’t really much help performers or audiences, so we won’t be using stars. Ever. The comedy reviewing world has been built by handful of people and nothing has changed for a long time - who says we have to do it like they do just because that’s how it’s always been done?

  • We began as a service to recommend shows to people who love comedy, and this continues in our approach to reviewing. If we didn’t like it, if the show doesn’t feel cooked yet, or if the performer was having an off day, we don’t think that needs to exist permanently online. We’d rather return at a later date. Constructive criticism is useful, but our style is talking about why we love the things that we love. We want to direct people towards comedy, not away from it.

  • We will never recommend mixed-bill comedy nights that are just white people. No explanation needed.

  • Comedy is entirely subjective. Obviously. Everyone has biases, and we believe that writers should be open about what theirs are. We are proudly biased. We don’t publicise a show in the newsletter just because we’re sent it. There is a reason behind everything we publish, and believe us, you’ll know what it is.

who we are

Zoë Paskett

founder & editor

Zoë writes the newsletters, reviews, edits and designs the website and newspaper. She is qualified to recommend comedy due to her impeccable taste* and a history of writing about comedy and the arts for national and local publications.

She is an award-winning journalist, a former arts writer at The Standard and has reviewed comedy for Funny Women. She really doesn’t like star ratings and thinks comedy reviewers should stop giving them.

*it has been said

The (unofficial) advisory board

Maddy Bye

co-founder & producer emeritus

Maddy is half of sketch group Siblings (with her sister Marina) and a producer. She produced the hell out of the single LMAOnaise Live show that we streamed from the Clapham Grand during the pandemic.

She runs comedy night Siblings & Family Friends, and is a producer for Impatient Productions. She often acts as Zoë’s emotional support comedian.

Georgia House

print designer & photographer

Georgia is our resident creative person for all things print and is integral in bringing the newspapers to life, from photographing and designing the covers to creating artwork and badges. She is the Merch Queen.

Georgia is a one-of-a-kind producer, and has worked on countless shows, tours and short films in the UK, US and Australia. She’s the best independent comedy producer Edinburgh Fringe has ever seen!

Michael Julings

graphic designer

Michael is a designer and comedy director, who has made all iterations of our gorgeous LMAOnaise logos from day one. He runs Piñata, a comedy collective a hosting an awesome monthly variety night, and free new material night in south London.

For Zoë’s birthday, he made her a personalised jar of mayo with all the original hand-drawn mock-ups for our mayo logo lady. It remains unopened but she worships it.